Facebook Ads : Why Advertise on Facebook?

Facebook ads : presentation of the tool

Facebook ads is an advertising tool that allows a business to deliver sponsored posts to users. These users are not necessarily part of your Facebook community and are targeted according to their activity on and off the platform. The tool also takes into account demographics, location and profile information of the targets.

How does it work? The advertiser creates an ad, sets a budget and makes a bid for each click or thousand impressions it receives. Facebook ads allows you to choose between boosting a publication or promoting a page or website. These features can be set up by the owner of the page, or by a facebook ads agency that sets up facebook advertising campaigns for its clients.

Who is this online advertising tool for?

Another advantage of Facebook ads is that it is easy to use and affordable for everyone. With only 30 cents, you can launch an advertising campaign on Facebook. This makes it a tool for all businesses, regardless of size or sector of activity.

Whether you are an e-commerce, a SME, a large company or a local business, Facebook ads should be part of your strategy. Especially if you want to increase your sales and strengthen your brand image. The best thing to do is to approach a facebook ads agency to determine the right course of action and also to get the best return on your investment.

Why use facebook ads?

80% of Internet users use Facebook. The social network deliberately reduces the reach of organic posts. To extend it, you must necessarily use advertising. It gets you more qualified leads and amplifies your brand’s voice. Find a facebook agency to develop a social ads strategy now to conquer your target market with facebook ads.

The benefits of Facebook ads

40% of Facebook users do not “like” any business page, which means that advertising is the only way to reach them. Facebook ads offers great targeting capabilities. You can reach a specific audience based on their interests, behaviours, age groups, connections, locations or languages. You can even target your competitors’ subscribers. As a result, you’ll attract more qualified leads into your buying journey.

Ads are created with specific objectives. So you can either increase engagement on your posts or sales. With a click-through campaign on your website, you direct users to your sales tunnel.

By promoting your page, you get discovered by more users. Your brand awareness increases. Furthermore, for consumers who have already visited your website, but have not been converted, you can retarget them with Facebook ads. In addition, the tool provides you with relevant data to analyse the performance of your campaigns and adjust them if necessary. The facebook CTR is one of the KPIs you need to analyse to measure the performance of your ads.

A company that really wants to increase its sales today should not only limit itself to TV, radio or billboard advertising. It must use the internet and especially social networks to make its business flourish. One of the best ways to advertise on social networks is undoubtedly Facebook Ads.

What are the advantages of this online ad manager?

Targeting a qualified audience

Facebook is a social network on which millions of people are registered. Thanks to its algorithms, this network has the necessary means to analyse the data of individual users. This makes it possible to classify them according to a number of criteria. These include age, gender, nationality, interests, religious and political views,…

By using Facebook ads to manage your online ads, you can be sure that you will reach a quality target. In fact, thanks to data analysis, the majority of people who will be reached by your ad are those likely to use your services.

Facebook advertising can increase your sales

Advertising with the Facebook Ads manager allows you to reach many people in the first place. In addition, Facebook allows you to reach a qualified target group. This will initially allow you to increase your leads. Over time, you will manage to convert the vast majority of your prospects into customers. This will increase your sales tenfold and your turnover will increase considerably. To take advantage of this, you can use a Facebook ads agency.

The results are fast

Another advantage of facebook ads is that this type of advertising allows you to get results extremely quickly. This is because the ads are usually in the form of a video and are shown in stories, news feeds, etc. As a result, millions of users will see them, especially those who are likely to like and buy your product. If they are interested, they will not hesitate to contact you immediately to find out more about your products and services. This way you will get results almost as soon as your advert goes live.

Facebook ads increase your brand awareness

With Facebook ads, advertisements are almost naturally introduced into the news feed and stories. Survey advertising, for example, is very interesting, as it will greatly increase your brand awareness among Internet users. Moreover, the human brain tends to subconsciously register what it sees. Even if a user does not need your services, when someone close to them does, they will think of you and recommend you. It is therefore undeniable that Facebook is an excellent way to make your products known to many people.

Advertising on Facebook: what you should know

Facebook ads is an advertising manager whose first advantage is to allow you to reach a really qualified target. The more people you reach, the more your sales will increase, which will allow you to multiply your turnover. Moreover, this advertising manager allows you to have immediate results while increasing your notoriety. To benefit from all these advantages, you can simply use a facebook agency.

Loic Julien