Online advertising
Do you want to advertise online to boost your referencing and increase your visibility on the web faster? Look no further: Doko, an online advertising french agency, will help you set up a relevant digital advertising strategy and launch your campaigns on various platforms.
Digital advertising agency
As a France-based agency specialised in online advertising, Doko puts its expertise at your service to meet your e-marketing objectives (traffic, awareness, lead generation, conversion). The agency can then help you to become more visible on search engines (paid search, SEA) as well as on social networks (via Social Ads campaigns). Our dedicated digital ads consultant will be able to give you all the right advice to help you target the right audience and deliver quality ads without breaking the bank.
The performance of your campaigns
To be profitable, your online advertising campaigns must perform well. This usually requires some upfront thinking to ensure that you adopt an effective online communication strategy. It will also be necessary to determine significant KPIs (CTR, target CPC, conversion rate, origin of conversions) and to closely monitor the results, via analysis and tracking tools such as Google Analytics or the Facebook Pixel, in order to make the necessary adjustments.
SEA (Google AdWords and Bing Ads)
Also known as SEA, or Search Engine Advertising, paid referencing consists of displaying ads on search engines. This is done using their respective internal tools, such as Google Adwords and Bing Ads. These ads are then displayed at the top or bottom of the SERPs depending on the keywords you have chosen for each of your ad groups, the budget allocated to your campaigns and your bidding strategy. A Google Partners certified agency, such as Doko in France, is at your disposal to supervise the management of your accounts and set up campaigns that are more likely to convert or generate qualified leads.
Social Ads
Social Ads refer to online advertisements that are broadcasted on different social networks, such as Facebook, Instagram, Snapchat, LinkedIn… It’s up to you to choose the right social media platform according to the type of products or services you sell, the typology of your company (BtoB or BtoC), the average age, even the gender of your marketing target… Doko digital ads agency in France can take care of your social media and propose, if necessary, a multi-channel strategy by creating paid campaigns adapted to each of the distribution media. Thus, if necessary, it can take over the management of your social ads accounts.
Facebook Ads and Instagram
Social network par excellence, Facebook has the most users in France and throughout the world. Therefore, Facebook Ads, online advertisements that run on Facebook and its partner sites or applications such as Instagram, are logically the online advertisements that convert the best and generally generate the best return on investment. If you want to get started with Social Ads, this is the place to start and Doko Web Agency is your best partner to do so.
Snapchat Ads
A particularly popular platform for teens and young adults, Snapchat online advertising will reach a target audience of 18-25 year olds, who favour mobile and creative advertising. Location-based or sponsored filters and Snap Ads are now financially and technically accessible to all through the Snap Self Service Ads Manager.
LinkedIn Ads and others
Other social media platforms also have their own advertising network. This is the case for LinkedIn, the number one social network for professionals. If your activity is mainly B2B or if you sell training, you can use LinkedIn Ads and create campaigns via the LinkedIn Ads Campaign Manager, with the help of a digital advertising agency. Get new business and qualified leads for your company with Linkedin Ads Doko experts.
Pinterest Ads
A 100% image-based social network, Pinterest comes in the form of a mosaic of posts, which you can sponsor through the Pinterest Business hub. Setting up a Pinterest Ads campaign will allow you to reach dynamic targets, looking for products and inspiration. Different targeting is possible, age, gender, keywords, interests and many more. It is the perfect online advertising channel for the fashion, home, travel and other creative industries. Don’t wait any longer to develop your brand awareness and sales: Doko’s social ads experts will help you set up a tailor-made Pinterest strategy.
Display and video advertising
If you have a bigger budget to spend on digital ads, you can consider display advertising (with Google Ads, for example) and video advertising, via Youtube Ads in particular. Display advertising corresponds to the purchase of space on publisher sites; it is in a way the equivalent of classic advertising, but in a web version. Display campaigns can take different forms: banners, paving stones, site skins, etc., the effectiveness of which is measured according to the click rate they generate. An online advertising agency such as Doko can help you with your display and other video advertising campaigns or even manage them for you to ensure better results.
Native Ads
Unlike display ads, native ads are ads whose placement, form and content are perfectly integrated into the environment of the site where your ad is displayed. They often appear as recommended content at the bottom of pages on large publisher sites. In fact, because they can be more difficult to identify as advertising, native ads embedded in editorial content are often more effective. With an agency specialising in native advertising, such as Doko in France, you will be able to achieve more effective advertising campaigns.
Remarketing
Also known as retargeting, remarketing is a technique that consists of retargeting, through online advertising, an Internet user who visits your e-commerce site without generating a conversion. Thus, by analysing their browsing, you can offer them advertising messages related to the pages they have consulted. The objective is to make them come back to your site and make them want to buy your products or services in an attempt to convert them or build their loyalty. Remarketing is generally done through Social Ads on social networks such as Facebook. So if you want to start retargeting via digital ads, don’t hesitate to call Doko, the remarketing expert. Our consultants are here to help you define your objectives and set up appropriate campaigns.
Doko, your online advertising agency in France
To get you off to a good start in online advertising, the France-based agency Doko helps you set up a complete and tailor-made webmarketing strategy, perfectly adapted to your needs and budget. Experts in digital advertising, our SEA and Social Ads consultants are at your disposal to help you see things more clearly and answer all the questions you might have on the subject.
Why advertise online?
Whether you already have a strong presence in natural search results, or you’ve just launched your new website, there are many benefits to digital advertising.
First of all, internet advertising is very cost effective, unlike traditional offline advertising which usually requires a large budget for the purchase of advertising space. By opting for online advertising and its Pay Per Click (PPC) system, you can reach a very large target audience at a lower cost: you only pay for the traffic directly generated by your digital ads. All you have to do is determine your budget and the advertising networks to use according to your marketing and sales objectives.
Secondly, online advertising helps you get to know your prospects better. Indeed, the ad management tools (Google Ads, Facebook Business Manager…) allow you to collect a lot of data on the people who interact with your online ads: age, gender, geolocation, interests, device used… The analysis of this web data allows you to build your advertising offers according to your target audience: you can then better attract their attention and this is reflected in the click and conversion rates of your ads.
In addition, certain IT tools, such as the Facebook Pixel or cookies, allow you to track and analyse the behaviour of Internet users on your website and to find them on different social networking platforms. Setting up Social Ads campaigns, via Facebook or Instagram advertising for example, can then prove useful for remarketing (or retargeting) and specifically retargeting prospects who have visited your site, or started a shopping cart, without buying anything. If they are interested in your products and services, you can more easily convert them.
Finally, digital advertising offers the possibility of detailed reporting. You can then measure the impact of your advertising campaigns with precision and always keep a close eye on your budget and ROI (return on investment) so that your digital ads remain effective and profitable. If necessary, this regular reporting allows you to make adjustments in real time to the overall budget, average CPCs (cost per click), the chosen bidding strategy, etc. You can also take advantage of this to test and evaluate what works well and what doesn’t, in order to improve your next campaigns.
Is digital advertising profitable?
Digital advertising allows you to keep an eye on your ROI and your break-even point. The latter is reached when you earn as much (or more) than you spend on your online advertising campaigns.
So, to make sure you use your budget wisely and make sure you make money with online advertising, you first need to establish the right strategy before you start. To do this, you need to ask yourself the right questions: do you want to drive traffic to your site? Boost your conversions? Do you want to improve your company’s reputation and brand image? Do you already know your prospects well? Is your business seasonal? Depending on the answers to these questions and the goals you set, you can more easily achieve positive results with online advertising. Indeed, online advertising can quickly become profitable if you use it correctly, to target the right people, via the right levers.
To be effective and profitable, your ads must also be well constructed. The offer must be adapted to the needs of the customers at the time they see it, the visual (in the case of Display or video advertising) must be sufficiently representative and your landing page must be able to reassure the user and help them to convert.
However, it is not always enough to create beautiful ads to be profitable for sure. It is also important to establish a good follow-up of incoming requests via online advertising. If your Ads generate a lot of contacts that you fail to convert (e.g. because your response time is too long), then the money you spent to get them is wasted. To counter this and improve your conversion rate, consider installing a customer relationship management solution (or CRM software), which makes it easier to handle incoming requests and automate some of your responses.
How to calculate the ROI of online advertising?
The return on investment (ROI) is a very practical way to quickly evaluate the success of your digital advertising and the profits generated by it. All you have to do is establish the ratio between the amount earned by your ads and the amount spent, according to the following formula
ROI (%) = (Earnings generated – Cost of advertising investments) / Cost of advertising investments.
If the result is 0, then the break-even point is reached, because your expenses are equivalent to the amount generated by the online advertising. It becomes profitable when the ROI is greater than 0%.
However, while ROI is a good performance indicator, it should be analysed carefully over several months before drawing conclusions that could impact your campaigns or your turnover. Indeed, depending on the type of products you sell, the results can vary from one month to the next depending on the season and in this case it is advisable to regularly adapt your budget. Don’t hesitate to call on recognised consultants who have a thorough understanding of digital advertising to help you make the right decisions. Doko’s SEA and Social Ads agency will listen to all your digital projects and help you determine your budget and the best advertising levers for your needs.
How to choose the right digital advertising lever?
Each type of ad network has its own specific characteristics and advantages. While Google allows you to reach the largest audience, targeting is often more precise and interesting on social networks, particularly on Facebook and Instagram. Native advertising, on the other hand, often generates more conversions: as it is perfectly integrated into the advertiser’s content, it is less quickly identified as advertising by users and is often less penalised by “Ad Block” tools. In addition, Facebook Display is generally less expensive than the banner or wrap ads offered by Google’s ad network.
The choice of online advertising lever or platform for your digital campaigns therefore depends on your needs and budget. To begin with, it is strongly recommended that you think about your digital communication strategy beforehand. This will enable you to define clear and precise objectives and to direct you towards the right lever.
For example, if you want to increase your visibility on search engines, classic ads such as Google Ads or Bing Ads, also known as SEA or paid search, are the ideal solution. On the other hand, if your goal is to boost your conversions by specifically going after Internet users who have interacted with your e-Commerce site without buying, or if you want to retain your current customers, then social ads seem more suitable. Finally, a display campaign via Facebook or with Google Ads, built with high quality photos, can considerably increase the visibility of your site and generate more traffic. Here again, experts in online advertising, such as the Doko agency in France, can assist you in setting up and monitoring your ads.