Pinterest Ads Agency
Develop your brand awareness and your online sales. Reach a new audience of intentional shoppers looking for inspiration on Pinterest, a little-known and too often neglected platform in marketing! Our Pinterest Ads agency can help you create and manage personalised advertising campaigns on this social network. Discover the strength of Pinterest, a real search engine used by millions of users, but also our expertise:
Pinterest Ads: why use it?
This little known social media is a real search engine based on inspiration, images and the interests of its users. Like Instagram, this social network is based on visuals and will allow you to promote your products, especially to a female audience. Over 80% of Pinterest users are women.
Pinterest is therefore a real trend book. But above all, it brings together intentional users, looking for solutions, products, inspirations and services. All brands that are dependent on trends and recommendations, or whose business lends itself to visuals, should be present on Pinterest. This will allow them to get the most out of the game and reach a large target audience!
Pinterest: what is it and how to use it ?
This little known social media is a real search engine based on inspiration, images and the interests of its users. Like Instagram, this social network is based on visuals and will allow you to promote your products, especially to a female audience. Over 80% of Pinterest users are women.
Pinterest is therefore a real trend book. But above all, it brings together intentional users, looking for solutions, products, inspirations and services. All brands that are dependent on trends and recommendations, or whose business lends itself to visuals, should be present on Pinterest. This will allow them to get the most out of the game and reach a large target audience!
The power of Pinterest Ads campaigns
Launching a campaign on Pinterest Ads has many advantages for businesses in various sectors. In particular, it is possible to develop the engagement of new users with your brand. But this social network also allows you to improve your website’s traffic, notably with the creation of links when your content is re-pinned by other users. But above all, Pinterest is an excellent way to generate qualified traffic and develop your sales.
One of the great strengths of Pinterest campaigns is that they offer fine-tuned targeting options. It is possible to target users according to their interests and passions. You can also retarget users who have already shown interest in your brand. You can also reach your prospects via keywords, following the same logic as Google AdSense. Here is an overview of the advertising campaigns that can be set up by our digital agency on Pinterest:
Development of notoriety
Ads are not only used for conversion and sales, especially on Pinterest. You can choose to improve brand awareness. With this type of campaign, you will build exposure for your products and brand to make it known. This advertising campaign is measured in terms of reach. Payment is then on a CPM basis, cost per 1,000 impressions, and not on a per click basis. There is also an alternative for videos. In this case, you will not be paid per impression, but per video viewed for more than 2 seconds.
Developing conversions and sales
We can of course create an advertising campaign to develop your conversions and sales on the Pinterest platform. Two types of ads are then available. The first is aimed at driving actions on your website: purchase, add to cart or form filling.
The second is aimed at catalogue sales. This advertising campaign is ideal for online businesses. Like Google Shopping, it is based on your product catalogue integrated with Pinterest. Two payment methods are available, per click or per impression. Our pinterest ads agency will of course assist you with this type of campaign and we offer our expertise to get the best results.
Traffic Development
The final campaign option for Pinterest is aimed at building your traffic. These traffic campaigns are similar to Google or Facebook Ads. So this is a cost per click strategy. We set your maximum CPC and then look to drive traffic to your website.
Pinterest Ads agency: our expertise
Our webmarketing agency will help you from the creation to the ongoing optimisation, management and piloting of your advertising campaigns on social networks such as Pinterest Ads. We help you develop and maximise your performance on this essential platform. But you can also entrust us with your other Social Ads campaigns.
Our Pinterest Ads agency has been working for many years with clients from all sectors and of all sizes. We help you to develop your brand and your presence on the web, by improving your natural and paid referencing. Pinterest is one of the many ways our agency helps you grow and sustain.
Pinterest Ads : wh should you entrust your campaigns to our specialist agency ?
With a solid experience in digital marketing, our social media agency will analyse your targets on this platform, as well as the trends that cross your sector on Pinterest. Thanks to this diagnosis, we will then be able to help you set up a coherent digital strategy, taking into account your issues: awareness, conversion, performance, development. You’ll also have the assurance of a meticulous follow-up and a total control of the costs and your ROI, return on investment.
Pinterest offers many targeting and retargeting options that we master. Depending on your objectives, we can target an audience by their interests, related to your products, services or brand. We can also set up keyword targeting, similar to Google Ads, and help you manage your budget.
Pinterest Ads also offers the possibility of sponsored content. You can then use the content of your boards and put them forward: sponsored pins, sponsored videos, sponsored carousels, the possibilities are numerous. Our digital marketing agency can also help you promote your existing web content.
If you are looking for a Facebook Ads agency, Doko can help you manage your Facebook and Instagram advertising campaigns.