École des Vins et Spiritueux
L’École des Vins et Spiritueux de France (or the School of Wines and Spirits) is the French leader for training and courses in oenology. The organisation offers tasting courses and certification training in Paris and Lyon. EVS has entrusted its traffic acquisition to Doko since 2019.
Needs
Optimise existing ATS
Reviewing SEO after a drop in traffic
Generate new leads via Facebook Ads
Actions
Redesign of the Google Ads account
SEO optimization through content generation and netlinking
Setting up Facebook Ads campaigns
Results
of ROI via Google Ads
visibility on Google (in SEO)
Generate sales with 30% lower CPA than Google Ads
