How to analyse the Netlinking of a website ?

Netlinking analysis : what is it for?

Also called link building, netlinking is a technique that aims to increase the number of external links that lead to your website. It is generally done by exchanging or buying hyperlinks in order to achieve a good positioning in search engines. A netlinking strategy is therefore a great SEO lever that offers a good number more on the competition.

With the acquisition of backlinks, you will improve your natural referencing. Google and other search engines use the quality and quantity of a website’s backlinks to judge the relevance of its content to determine its ranking.

It is also important to carry out a netlinking analysis, as this allows you, among other things, to ensure the reliability of your backlinks and their source sites. Because, although they can generate traffic, not all links are beneficial for a website.

Netlinking : what to analyse?

You are probably wondering what to analyse when doing netlinking. A good netlinking audit should take into account the following elements :

Referent areas

A referring domain is a website that has issued an external link to another website. Receiving links from several referring domains means that you are trusted by other websites and that you are credible. Thus, you are ranked higher in the search engine results.

The number of backlinks

For search engines, the more links that point to a website, the more popular it is and the better it is positioned. So you can see why it is important to keep an eye on the number of backlinks and to regularly acquire more.

Link anchors

The anchor of a link is the name (title) of the link in the content. It gives the search engines an indication of the nature of the content behind the link. To avoid being punished by Google and its Penguin algorithm, certain rules must be respected when choosing the name of your links.

The tools of netlinking

There are several tools to monitor, track and manage your backlinks and netlinking. Here we present some of them.

Majestic SEO

Majestic SEO is a platform that allows you to check and track your backlinks. With it, you can find out how many links are pointing to your site, how many referring domains you have, and which links you have gained or lost along the way.

SEMRush

SEMRush is a keyword analysis tool that is essential for an SEO strategy. It helps you track your positions on keywords. With it, you also have the possibility to know the ranking of your competitors on them.

Ahrefs

With several modes of backlink analysis, Ahrefs allows you to check the incoming links for a URL or for a domain. You will know for each link that redirects to your site, the source, the anchor and the nature.