How to boost your SEO with web writing ?
A look at how search engines work
To be read by your main target audience, good web writing is not enough. When you use one of the search engines to look for information, you will have a number of links appearing. These are ranked according to their web ranking.
The main method when you want to increase the optimization of your editorial content is : research keywords, find the most relevant for your query, produce content around it and finally convince your prospects to read and share your content marketing.
According to Google, your page is indexed according to its relevance and authority. In other words, you need to position your content marketing over the long term to move up the rankings and capture more audience. Relevance is based solely on the quality of your editorial content. Authority is measured by the number of hyperlinks to your pages. This number is also correlated with the quality of the sites linking to yours.
Finally, the concept of the long tail should not be overlooked. This means in the jargon that 20% of your traffic will come from the main keywords you rank for while 80% will come from many other less obvious keywords. This is why diversifying is particularly important to acquire traffic through your digital marketing.
As you will have understood, editorial is essential to get your site indexed by search engines. So, if you want to encourage an audience to consume your editorial content, it is necessary that the texts written are impeccable.
How to create a website that builds loyalty through the production of quality content?
The web copywriter is the right person to make your text convert and get an interesting SEO score.
He will first establish your editorial line to position your content marketing accurately. This will be the basis of your digital strategy to animate your editorial content around a precise tone and attract an audience on keywords defined through a seo audit.
The golden rules for building quality content are :
- Exemplary readability
- Mastery of syntax is essential
- Not a single spelling mistake!
- An interesting journalistic contribution
- Reread your content and rewrite if necessary
- Use short, impactful sentences.
- Avoid duplicate content as much as possible.
Writing skills are not the only thing you need to show in order to achieve good SEO. The creation of textual content also brings real added value if the SEO web editor knows how to structure his pages. It is therefore necessary to know the best practices to put in place to provide added value from the first page.
To know how to write for the web, it is essential to know the impact of html tags (title, H1, H2…) as well as the importance of linking (internal or external). We are talking here about Onsite or technical SEO. Managing your website’s blogging means above all thinking about referencing, ergonomics and notoriety.
To boost your SEO in all its forms, partnering with Doko SEO agency is a guarantee of success, do not hesitate to contact us !
