Being visible on Google: Why and how to reference your website?

With a market share of over 90% in France, Google is the leading search engine. To create qualified visits and attract new prospects, every company must have a site referenced and present on the first page of its search results. Whether you are on generic keywords or on the long-tail, you must give your site a chance to be visible in search engines.

SEO Onsite: effective SEO methods

Designing a website that will have every chance of ranking in the SERPs is no easy task. That is why it is often recommended to call upon an SEO agency with expertise in Onsite SEO. Thus, the French agency Doko offers a sound approach to help you create an efficient website in the eyes of Google by working on both technical SEO elements and On-page (optimization of your content, hot zones and your internal linking…).

Onsite SEO optimization of your website: our methodology

To help you optimise your website, our team of Onsite SEO experts uses a proven methodology. This consists of a number of key steps:

  • Delivery of an SEO audit to analyse your strategic keywords, your competition and your site
  • Definition of the SEO strategy
  • Choice of domain name (if you do not yet have a website)
  • Design of an SEO optimised architecture (use of silos or semantic cocoons)
  • Delivery of an SEO specification for the implementation of best practices (semantic tags, hn tags, rich snippets, open graph…)
  • Writing semantic tags (h1, h2, title, meta description, URL…)
  • Help in writing SEO optimised content (semantic optimisation)
  • Crawling of the site and optimization of the passage of search engine robots
  • Help in optimising site speed and switching/migrating to HTTPS
  • Configuration of the Google search console and indexing of the site

An SEO follow-up in France: support in natural referencing

Following the creation or redesign of your website, the Doko SEO french agency offers you support in natural referencing, thanks to numerous SEO tools that allow us to follow the evolution of your site for several months and to make strategic recommendations.

Example of SEO monitoring by the Doko agency:

  • Monitoring the positioning of strategic keywords defined together,
  • Creation of SEO content (blog, new pages…),
  • Technical update of the site,
  • Netlinking: creating quality links
  • Monthly reporting and advice

Please note, the agency cannot guarantee ranking results. However, if necessary, we can offer you paid search services (or SEA) to make you visible on Google Ads.

SEO Onsite

Do you want to optimize your website, so that it is more visible to Google and better positioned in its SERPs? Then look no further: SEO Doko helps you with your SEO Onsite. This term covers all SEO actions that take place on the website and its content (On-page SEO) and therefore concerns both technical and semantic aspects. Trust your dedicated SEO consultant to manage your website and keep you informed of the best practices in natural referencing.

Why work on the referencing of your website? 

Working on the SEO of your website, with the help of SEO professionals, such as the French agency Doko, allows you to generate more qualified traffic on your website. Indeed, if your website is healthy (technical SEO followed in real time) and its Onpage SEO regularly improved, then your website will more easily gain the trust of Internet users as well as the Californian giant. Thus, the number of visits, your notoriety, your brand image and your online sales can only increase: Google and its natural results are often the first source of traffic on the Internet. With increased web traffic, you should also logically attract more in-store leads if your business is not primarily online. Note that local seo is very important for companies that want to be visible in a given location.

While Onsite SEO is a significant investment, it pays off in the long run when the first results start to show and your site rises considerably in the search results.

The importance of long-term SEO monitoring

Opting for an SEO follow-up of your keywords and your visibility over several months, or even several years in a row, is crucial to guarantee the best possible results. In addition, it can take up to 3 months on average for the positioning of the site to be really impacted and for the technical and textual SEO optimisations to be taken into account by Google.

Monitoring of Google tools and keywords 

To properly monitor SEO results and your site’s positioning on various strategic keywords, it is first necessary to understand the Google algorithm and follow its updates so that you know when and how best to react when your positioning is impacted.

On the other hand, mastering Google’s internal tools, such as Analytics or Google Search Console, allows you to keep a close eye on your audience, your visits and the performance of your web pages (requests made by Internet users to find the page, number of visits, demographic and geographical data on visitors, etc.). This way you can react more quickly and update your site accordingly.

Site developments and SEO updates

Long-term SEO monitoring allows you to see how your site is performing from month to month, and to define whether your business is seasonal or not thanks to an Onsite SEO agency. This can be crucial in the implementation of your SEO strategy, in order to determine the right time to highlight a specific page or product and make the right optimisations.

Also, if your site is stagnating, and its ranking is not evolving as quickly as you would like, then it may be time to make some more substantial updates. Indeed, a site whose content never changes will have less chance of appearing at the top of Google’s results pages than a site whose content is regularly refreshed and updated. In addition, it is important to keep up to date with SEO best practice as the recommendations for pleasing Google may also change.

Web content creation

When it comes to optimising a website for SEO, creating web content is a crucial step that should not be skimped on. Therefore, calling on experts in web writing, such as the Doko agency in France, will guarantee the quality of the work. The creation of new digital content can indeed have a significant impact on the positioning of your site in the SERPs of the various search engines. It allows you to refresh and enrich your existing content, but also to address more strategic keywords with new content pages or blog posts.

Beside the classic services of content creation by writers specialized in your field, the web experts of Doko SEO agency can also offer you their services and advice on the management of your editorial line and the implementation of a coherent publication schedule.

Monitoring of internal netlinking

The creation and monitoring of a powerful and well thought-out internal netlinking (or link network) makes your site easier to navigate, both for Internet users and for Google’s robots, which can then more easily crawl your e-commerce or shop window site as a whole. In this way, you also generate traffic on your deep pages and can better respond to users’ requests while optimising the user experience. Users don’t need to search every corner of your site: the presence of internal links shows them related topics to the page they are viewing and can also push them into the conversion tunnel (via links to a landing page, a product sheet or your contact page). In addition, internal link building is also interesting for reinforcing the natural referencing of your site and boosting the PageRank of your strategic pages. Indeed, the links thus created on your site make it possible to confer popularity on the important pages to which they point.

How to reference a WordPress site?

Getting a WordPress site to rank on Google starts with the right settings. It is important to set up your WordPress site correctly. This includes enabling indexing and visibility on search engines. Next, choose the title of your WordPress site or blog carefully, as it is this name that Google uses to make your site appear in its SERPs. It must therefore be sufficiently representative of your content while being both clear and concise. Then don’t forget to optimize your URLs: it’s better to be able to keep control of your permalinks to avoid long URLs and to make sure that they always remain consistent.

Last but not least, it is important to improve the SEO of your WordPress site : install dedicated plug-ins such as Yoast SEO (to optimise your Meta tags more easily), WordPress Fastest Cache (to make your site more efficient and faster) or Imagify (to resize and lighten images).

Also, for WordPress, it is important to monitor crawled pages, especially with log analysis. Monitoring the logs of the Google crawl and updating the robots.txt could help you gain crawl budget.

How to reference a Prestashop site?

As with any other type of e-commerce site, referencing a Prestashop site on search engines requires knowledge of and respect for good SEO practices. To do this, pay attention to the meta titles and descriptions of your various pages and product sheets. The former should contain the main keyword of the page in question, while the latter serve to attract the reader and make him want to visit your site. Then, think about producing, alone or with the help of a web writing agency like Doko in France, high value-added content that is rich and consistent enough to please Google. Finally, don’t forget to tag your content with Hn tags: H1 for the main title of your content, then H2 for the main paragraphs, H3 for the sub-paragraphs…

Finally, don’t neglect the technical side of things and make sure you boost the reputation of your PrestaShop site via a well-designed netlinking strategy based on the creation of quality backlinks.