SEO : What does a Search Engine Optimization Agency do ?

SEO Audit and Competitive Intelligence : getting to know you better

The first job of a SEO agency is to take stock of your digital presence. Through knowledge of your company, its business and its competitive environment, a complete SEO audit is carried out: semantic, competitive and technical (seo onsite). The semantic audit allows us to identify the important keywords for your business, those for which you are well positioned and those on which you need to work. From the keywords, by analysing the competition, you are able to identify your competitors and evaluate their strategies on the web. The technical inventory of your website verifies that there are no software or hardware obstacles to your search engine optimisation.

The SEO audit aims to situate the client in its sector of activity on the web: what are the keywords searched for? Who are their competitors? How are they positioned in the search results? Does the client’s site have a good netlinking profile?

So many questions that need to be answered to meet the client’s needs. This SEO audit comes at the beginning of the SEO strategy, as it allows us to make an action plan based on the results obtained.

SEO strategy : meeting your objectives

The SEO agency, through the understanding of your products or services, the knowledge of your competitive environment and your target customers, accompanies you in the definition and construction of your web strategies according to your objectives. Notoriety, leads, traffic or sales, each objective requires an adapted strategy. By relying on an SEO agency, you build global strategies that lead to sustainable results. There is no point in mastering lead generation or sales if you have not built up quality traffic to your site.

Operational : making you more visible on Google

Customer experience, working on the quality and relevance of your seo content, communication for social networks or for a netlinking strategy, local marketing or not, each technique for optimising your referencing on Google has its own purposes and is adapted to certain types of queries (search for information, products, local businesses, etc.). Your SEO agency, depending on the strategies to be implemented, will use the best tools to achieve the expected result. SEO copywriting, netlinking, structuring your pages according to the latest Google standards, local referencing with Google My Business, etc., the SEO agency uses the various levers to improve your positioning in Google’s search results and make you more visible to your targets.

Through a process of knowledge and understanding of your expectations and needs, the SEO agency is your expert partner to build, optimise and implement a high-performance digital strategy, adapted to your constraints and which meets your objectives. By ensuring a permanent technological watch on the most efficient SEO techniques and tools, it ensures that it can best meet its clients’ expectations.

Anticipation and development through natural referencing

The role of a search engine optimization agency is not limited to planning a strategy and optimizing what already exists on your website. SEO is also about anticipation. A good SEO agency will anticipate the needs of your customers through analysis and research. By anticipating user and customer searches, an SEO agency will position itself on strategic queries that your competitors may not have explored. This can give you a considerable advantage in acquiring traffic to your website.

Anticipation also means planning actions according to date or period. SEO takes time, so it is essential to plan ahead to be positioned at a specific time or event such as Christmas or the summer holidays. This is why seo agencies like Doko offer web content management services in order to maintain and develop your editorial line while gaining visibility.