google adwordsGoogle Ads is a comprehensive tool for online paid advertising. With Google Ads you can create, manage and analyse the performance of your ads on the Google search engine. In this informative guide to Google Ads, Doko explains how it works and the advantages of using this advertising network.

The Google Ads guide:

Google Ads is a complex tool to understand, find out how Google’s ad network works and what makes it different from other online ad serving platforms.

What is Google Ads?

How does Google Ads work?

What are the different types of Google Ads campaigns and ad formats?

What is the difference between Google Ads and other advertising systems?

What are the differences between Google Ads and Google Ads Express?


The benefits of Google Ads:

The Google Ads tool has many benefits in your paid advertising strategy. Find out how to get leads, make online sales or analyse your results to perform better.

Why use Google Ads?

Who should use Google Ads?

What are the benefits of Google Ads?

How to boost your online sales with SEA and Google Ads?

How can I boost my business contacts with SEA and Google Ads?

What KPIs should you follow on Google Ads to analyse your SEA performance?

Google Ads agencies:

Managing paid advertising via Google Ads is complex and constantly evolving. Doko agency is a Google Partner certified agency in order to offer you support and expertise for your SEO.

Why use an agency specialised in Google Ads?

How to choose a Google Ads agency?

What is a Google Partner certified agency?

Why have your Google Ads account audited by an agency with expertise in SEA?